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Explore all books in Business & Economics / Marketing / General category

Modern Marketing Using AI

Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)

Malay A. Upadhyay, Pooja Chitnis

Business & Economics / Marketing / General
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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Carole Maurel, Foued Cheriet, Herve Hannin, Paul Amadieu

Business & Economics / Marketing / General
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The Faces and Stakes of Brand Insertion

Sandrine Villers, Sébastien Lefait

Business & Economics / Marketing / General
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AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Katie King

Business & Economics / Marketing / General
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Marketing Communications in Emerging Economies, Volume I

Foundational and Contemporary Issues

Albert Anani-Bossman, Ayça Can Kirgiz, Henry Boateng, Meenakshi Gujral, Robert E. Hinson, Thomas Anning-Dorson

Business & Economics / Marketing / General
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The G Factor

Dwone Johnson

Business & Economics / Marketing / General
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Pricing Of Products & Services

Tridib Mazumbar

Business & Economics / Marketing / General
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From Striving to Thriving

A new model for Network Marketing Success

Cliff Walker

Business & Economics / Marketing / General
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Conquer Digital Marketing

How to Use Marketing in the 21st Century to Grow Your Business

Nabeel Ahmad

Business & Economics / Marketing / General
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The Strong Potential of Augmented Reality for Experiential Marketing

An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships

Simon Hörtreiter

Business & Economics / Marketing / General
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Marketing Tourist Destinations in Emerging Economies

Towards Competitive and Sustainable Emerging Tourist Destinations

Gina Alcoriza, Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, S. Mostafa Rasoolimanesh, Vanessa Gaffar

Business & Economics / Marketing / General
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AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Katie King

Business & Economics / Marketing / General
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The Essentials of Contemporary Marketing

Mo Willan

Business & Economics / Marketing / General
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The Podcast Producer's Guide to Managing Your Podcast

Kopf Consulting

Business & Economics / Marketing / General
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The Theory of the Marketing Firm

Responding to the Imperatives of Consumer-orientation

Gordon R. Foxall

Business & Economics / Marketing / General
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